Areas of Expertise

Integrated Production
Experiential Marketing
Content Production
Project Management
Creative Operations
Team Building

Awards

Forty Under Forty, Milwaukee Business Journal (2014)

National Gold Addy Award, Packaging, Heineken (2020)

Gold Reggie Award, Seasonal/Holiday Marketing Campaigns, Heineken (2020)

Silver EX Award, Experiential Marketer, Leap of Faith Award, Mentos Gum (2018)

Best Series of Events, Folio + Min Fame Awards, Taste of Home Live (2014)

Hi, I’m Laurel — part producer, part magician, part chaos-whisperer.

I specialize in integrated campaigns and experiential activations that earn headlines, turn heads, and occasionally cause minor heart palpitations (in a good way). Whether it’s launching a product, wrangling a celeb for a PR stunt, or orchestrating a cultural moment with influencers, I bring big, buzzy ideas to life—and make sure they actually work.

My roots are in experiential and print production, but over time I’ve leveled up into content, broadcast, digital, and interactive—basically, if it requires strategic thinking, creative execution, and nerves of steel, I’m in. I live for the “how are we gonna pull this off?” projects. If it’s not a little scary, are we even trying?

Titles I’ve worn proudly:

• Executive Producer, Taste of Home Live

• Group Director of Integrated Production, Fast Horse

• Current SVP of Integrated Production, Colle McVoy

Full resume available if you're into bullet points and client lists.

Email
Laurel.Bekke@gmail.com